Beautiful imitation steam for your next project.

The Genuine Imitation Steam Controller™ is a revolutionary special effects system specifically designed to enable tabletop food photographers to beautifully execute the effect of fresh, hot food, time and time again. Food stylists, motion picture cinematographers, and print photographers alike will delight in having complete control over the density and precise placement of convincing imitation steam.

The Genuine Imitation Steam Controller™ has proven itself as the best imitation steam rig in the world. It has worked extensively in commercial motion picture food photography throughout North America. This Steam Controller performs every night on television and has been hired by many of the biggest names in the food industry.

Footage courtesy of MK Films.

If you're a food shooter and want to deliver the latest and best to your clients, consider this rig for your next shoot. Many art directors are demanding steam in their boards. Perhaps the steam requested by your client is currently put off until post-production or re-touching? With the Genuine Imitation Steam Controller™ on your next food shoot, you'll be able to give art directors the effect they desire—in house—thereby adding another valuable dimension to your services.

Many talented filmmakers and photographers have attempted to solve the vexing problem of creating a consistent and natural looking fake steam effect on set. Even if you're already using a cracker fogger to manufacture faux steam you should give this wonderful machine a try. Cracker foggers that have been provisionally adapted for use with hero food are a weak compromise when compared with the Genuine Imitaion Steam Controller™. This steam system is the result of five generations of design improvements spanning ten years of continuous usage in commercial tabletop food special effects. It has been created for the particular needs of the tabletop food photographer.

One of the distinguishing features of this unique machine is its precise control over the imitation steam emitted. The Genuine Imitation Steam Controller has been calibrated to output an adjustable flow of imitation steam at the precise scales needed for tabletop food photography. It's as easily configured for a master shot showing six entrée plates as it is for an extreme close up shot of a spoonful of oatmeal.

For example, a close up shot of a single entrée plate can be rigged to utilize all three channels of the Steam Controller™. This configuration allows you to tweak the steam level for each food item on the plate independently. To the client who asks, "Can the rice steam more than the steak?" you can answer, "Yes, of course" and easily make the change. To the exclamation, "Turn down the potatoes! They look hotter than the coffee!" you can quietly nod and immediately address the problem with the Steam Controller™. You can even make corrections to the steam with the camera rolling. It's that responsive.

The Steam Controller™ is consistent. Once you set your desired steam levels for a given shot, you get the same results every time. Put in practical terms, if you step away to adjust a light and come back 5 minutes later, the steam remains constant. You can even turn off the Steam Controller™, go away to shoot live action scenes for half a day, and come back later to exactly the same level of steam. It's as simple as a flick of a switch.

Time is money on high-end food jobs and the consistency, flexibility and responsiveness of the Steam Controller™ saves time when you need it most—while the camera is rolling. Hero food only looks fresh moments after it comes out of the kitchen. This machine gives you complete control over natural looking imitation steam the moment the hero food hits the set. The quality of your project will benefit from the time saved by the Steam Controller™ during critical moments.